App store
- Apple arcade
- Apple tv+
- Starts nov 1, $5/mo, 1 yr free with device
iPad
- 7th gen
- 10.2 in display
- Apple pencil support
- $329
Watch
- New health studies, from new app, apple research
- Hearing study, looking at noise levels
- Womens cycle study
- Heart and mivement study
- Series 5
- Always on display, dimmer brightness most of time
- Built in compass
- New titanium model
- Starts at $399
- Series 3 is now $199
iPhone
iPhone 11
- Wacky camera bezel
- 6 colors
- 6.1 in display
- Wide camera, 0.5 scale zoom
- Slow mo selfies
- A13 bionic chip
- From $699
iPhone 11 Pro
- 3 cameras
- Stainless steel
- 5.8 in and 6.5 in displays
- Pro and Pro Max
- 4 hr longer battery than XS
- Starts at $999, max at $1099
Keeping the XR and 8 available for purchase. $599, $449
Retail
- Watch studio
- Trade in
- Re-opening the store at 5th avenue